To be recognized as a reliable supplier Leaders in Quality, Cost, and Customer Satisfaction; committed to exceed the expectations of our stakeholders through high quality products and services, an efficient multi-skilled team focused on our core business, and supported by the latest technologies.

We will execute our mission by standing firm around our core values and the beliefs that reflect what is truly important to us as an organization. These are not values that change from time to time but rather they are the foundations of our company culture:

  • Stakeholders: Our clients and stakeholders are the reason of our being and we work to meet their expectations and provide them with the added value products and services they need. to deliver strong returns to our shareholders by selling high-quality products at affordable prices, backed by excellent customer service.
  • Quality: We stand for high quality standards in all our processes, products and services, knowing that excellence and high standards are the only possible way to succeed and deliver value to our clients.
  • Safety: A safe environment, a safe product and a safe organization are our commitments.
  • Transparency: Long-term profitable growth can only be built on an organization that is clear and transparent in our dealings with customers, employees and any other stakeholders.
  • Integrity: Committed to interact with our stakeholders according to our value system and principles.
  • Technology: We believe that innovation and high efficiency are part of our competitive advantage. That can only be achieved through the use of the latest technologies.
  • Healthy Environment To lead the way in areas such as governance, sustainability and environmental conservation and to set a good example for other companies to follow.